Research for HICAPS GO ( Mobile ) rollout opportunity for customer acquisition in the NAB health segment.
Creating hypotheses how to increase “My Bank” customers, a primary success metric. A goal was to leverage the transition from HICAPS terminals to HICAPS Mobile through the overall Health Practitioner strategy, focused on designing the best customer experience. Analysis of sales activities such as product bundling, testing and learning marketing and workforce design, to enable the acquisition and ongoing servicing of this customer base. Extending the findings of this experiment into sub-sequent initiatives such as Medfin conversion, other group segmentation and product conversion opportunities, and Health Segment Customer Journey.
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