NAB



Research for HICAPS GO ( Mobile ) rollout  opportunity for customer acquisition in the NAB  health  segment. 


Creating  hypotheses  how  to  increase  “My Bank”  customers,   a primary  success  metric.  A goal was to  leverage the transition from HICAPS terminals to HICAPS Mobile through the overall Health Practitioner strategy, focused on designing the best  customer  experience.  Analysis  of sales  activities  such as product bundling, testing and  learning  marketing  and  workforce  design,  to  enable  the acquisition and ongoing  servicing  of  this  customer  base.  Extending  the  findings  of  this  experiment  into sub-sequent  initiatives  such as  Medfin  conversion,  other  group  segmentation and product conversion opportunities, and Health Segment Customer Journey.


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